Charu a.k.a Picky C is an Indian Fashion Blogger with an International footprint. A small town girl from India who has worked in advertising agencies in Mumbai, Dubai and Delhi. Loves fashion and traveling around the world. She was previously a creative director at JWT and now a passionate, full-time fashion blogger. She has been invited to cover fashion events to places as far as Tokyo, Japan where she got to meet Anna Wintour while covering Fashion’s Night Out(Tokyo) for Vogue India! Recent feather in her hat is a chapter on Picky C in an upcoming book by an established British author/filmmaker and an interview in a London based art+culture+surf+design magazine called Huck(July 2012 issue).

Being devilishly picky, she writes fashion week reviews with utmost honesty and blood dipped pen/keyboard.

P.S: I wrote this myself. Yeah, not very modest but feels bloody awesome!