I was wondering if you had gotten to go through the brief I sent you about Gloop.in a new photosharing platform where you can connect with people from the Indian premium retail and lifestyle spaces. I think you’d be a great addition to the list of heavyweights we’ve already put together.
We’re launching in March and people like Rohit Bal, Bandana Tiwari, Nirav Modi, Nandita Das, etc., are all putting together collections for us and we’d love to add you to the list.
I’ve taken the liberty of putting the brief in this message (see below).
I’m a big fan of your work, and am reaching out to see if we could feature you on Gloop, a new social network that helps Indian consumers discover new stuff. We’re building a site around the notion that people in India are making sense of a shifting national identity through what they own and what they buy. It is low-brow art meeting ecommerce, and we’re reaching out to a bunch of emerging personalities who are shaping the way the educated, professional, curious Indian thinks–people in media, art, business, social work.
The idea is to have them send in a collection of 5-10 photos of things that speak to them–a piece of furniture, a coffee mug, a gourmet treat, a photo of your genius personal trainer, anything that can be bought is fair game–a peek into the little black book of consumption that you’ve amassed as part of your lifestyle choices in modern India. And of course, it’s a great way for you to engage a broad audience and create awareness for your work, the way you would with Twitter, for example.
To give you a bit of context here, Gloop is started by Indians whoreturned to India after studying abroad (I graduated Middlebury College, Vermont 2009 and my associate from Princeton 2004 and Harvard Business 2010), to help other Indian returnees re-acclimatize to life in India. We think you would resonate well with our audience of 25-45 year olds who are well-traveled, highly educated, and intellectually curious. We started as an email list / facebook page (www.facebook.com/gotgloop), and given our popularity, we’re now launching a site gloop.in in early 2013. We’re featuring a bunch of tastemakers who are pushing the Indian retail scene forward–folks like Rohit Bal, Bandana Tiwari,Nirav Modi, Nisha Jamvwal, Roohi Jaikishen, etc., and we’d love to add you to the list.
Happy to give you a call to discuss this in more detail, but the crux of it is, all we really need is a photo + bio of you, and then 5-10 photos of things you love, that are available in India (even if they are imported…). Could be anything from a watch to a gourmet treat to a beloved pen…a peek into your little black book of consumption, if you will.
I look forward to hearing from you, and we’re excited at the prospect of introducing your tastes to our audience.
Marketing Acrobat (Gloop- coming soon)
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