Jean Paul Gaultier Diet Coke Cans
The legendary couturier, Jean Paul Gaultier, has come up with two iconic ‘Night & Day’ Diet Coke Cans. The ‘Night’ can features Gaultier’s iconic corset and cone bra design; while the ‘Day’ can, Gaultier’s signature Breton blue-and-white stripes. These limited edition cans will be available In Europe till September.
The cans are gorgeous, they’re very Jean Paul Gaultier and it’s all very good but is it another way of saying fashionistas have got to be skinny?! Considering JPG was one of the first designers in the history to use full-figured women as models, it feels like a step back in thinking.
Do you agree with me? Opinions welcome.
*Image and news via Design Taxi.
Yes it is a good question. He has contradicted his own views!
http://sindhugupta.blogspot.in/
I don’t even like these cans! I mean, this is all he has been doing his entire life but I agree with you on the whole diet thing :-)Ironic!
Well, to be honest I think Coke just had research data that said that the target market was “conscious” about consumption. It could just be a self fulfilling prophesy, given most people in fashion are/aim to be in shape. I wouldn’t think too much into it though, he probably didn’t have much of a choice and it was an amazing opportunity.
And moving on, I love the tattooed sailor vibe of the striped versions.
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